Last updated: 20 August 2026
These Terms & Conditions apply to services provided by AG Outbound, a UK-based outbound lead generation business run by Archie Cliff George as a sole trader.
They apply alongside the proposal, quote or invoice we agree with you. Where the two differ, what we agreed in writing for your engagement takes precedence.
AG Outbound provides a done-for-you business-to-business outbound system. Depending on what we agree, this includes:
The exact scope of your engagement is set out in your proposal or invoice.
We do not guarantee sales, revenue, placements or any specific number of leads. No honest outbound provider can, because closing depends on your market, your offer and your team.
What we deliver is qualified, interested replies and booked conversations. Converting those into business is your responsibility.
We agree the definition of a qualified lead with you in writing before launch — the right company, the right decision-maker, and genuine interest in a conversation. Replies that do not meet that agreed bar are not handed over.
The first three to five weeks of an engagement are setup and domain warm-up. Sending begins after that. Warm-up is not padding: sending at volume from a cold domain is how campaigns end up in spam, and we will not shorten it on request.
Timelines assume you supply approvals, content and access within a reasonable time. Delays on your side move the dates.
To run your campaign we need you to:
You are responsible for the accuracy of what you ask us to say on your behalf.
Campaign emails go out in your name and your voice, from a sending domain kept separate from your main business email so your primary domain is not put at risk.
Nothing sends until you have approved the copy. If you ask for wording we believe is inaccurate, misleading or non-compliant, we will say so and may decline to send it.
AG Outbound is registered with the ICO as a data controller, reference ZC178490.
Campaigns are built to a corporate-subscriber basis under the Privacy and Electronic Communications Regulations (PECR): business contacts at organisations only, never consumers or individuals in a personal capacity. We document a Legitimate Interests Assessment for each campaign, identify the sender in every email, and include a clear opt-out.
Opt-outs are actioned immediately and added to a permanent suppression list. You must not contact anyone who has opted out through a campaign we ran, and you must not re-import suppressed contacts into any other outreach.
How personal information is handled is set out in our Privacy Policy, including who controls what once a lead is handed to you.
Payment terms are shown in your proposal or invoice. Unless agreed otherwise:
Accepted payment methods: Bank transfer (BACS). Details provided on invoice.
AG Outbound may pause a campaign where invoices remain unpaid.
Late payment: Where invoices are unpaid beyond the agreed due date on business-to-business contracts, AG Outbound reserves the right to charge statutory interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998. Statutory interest is currently 8% above the Bank of England base rate.
Engagements run monthly on a rolling basis. There is no minimum term and no long tie-in.
Either side may end the engagement by giving 30 days' written notice. Fees for the notice period remain payable.
The setup fee is non-refundable once infrastructure work has begun — domains, mailboxes and warm-up are bought and started at the outset and cannot be recovered.
On termination we stop sending, and you keep the sequences and lead data already delivered. The suppression obligations in Section 6 continue to apply after the engagement ends.
AG Outbound works with two clients at a time. Start dates are scheduled accordingly, and we will tell you honestly when a slot is available rather than starting work we cannot properly run.
Outbound systems rely on third-party services, including domain and hosting providers, email and sending platforms, verification and business data providers, analytics, and CRM systems.
AG Outbound is not responsible for outages, policy changes, price changes or account actions taken by those providers, but will work with you to find a reasonable alternative where one is available.
Once all agreed invoices are paid, you own the approved email sequences and the lead data produced for your campaign.
AG Outbound retains ownership of its own methods, templates, scoring models, playbooks, tooling and unused concepts, and may reuse them for other clients.
AG Outbound will not name you, quote you, or publish your results in marketing, case studies or social media without your written permission. Anonymised, non-identifying performance figures may be used.
AG Outbound will take reasonable care and skill when providing services.
To the fullest extent permitted by law, AG Outbound is not liable for indirect losses, loss of profit, loss of business, loss of data, loss of reputation, missed opportunities or third-party failures.
Nothing in these Terms excludes or limits liability where it cannot legally be excluded or limited.
These services are provided business-to-business. If you are acting as a consumer rather than a business, you may have legal rights that cannot be excluded by these Terms, and nothing here is intended to remove them.
These Terms are governed by the laws of England and Wales.
Any disputes will be dealt with by the courts of England and Wales, unless applicable law says otherwise.
For questions about these Terms, contact: