Last updated: 20 August 2026
AG Outbound is a UK-based outbound lead generation business run by Archie Cliff George as a sole trader.
This Privacy Policy explains how AG Outbound collects, uses and protects personal information, both when you contact us about our services and when we contact you as part of an outbound campaign.
AG Outbound is registered with the Information Commissioner's Office (ICO) as a data controller. ICO registration reference: ZC178490.
This policy covers two different groups, and the sections below say which one applies to you.
If you want to be removed from an outbound campaign, go straight to Section 4. You do not need to give a reason and you do not need to prove who you are.
When you contact AG Outbound through email, WhatsApp or social media, we may collect:
The website does not host a contact form. If you email us, your message is received and stored in our email provider (see Section 7).
If you become a client, we also hold the information needed to run your campaign, including your targeting criteria, your approved email copy, your suppression list, and the replies we triage on your behalf.
Please do not send sensitive personal information unless we specifically ask for it.
AG Outbound sends business-to-business email, both for our own business and on behalf of clients. If you received one of those emails, this section applies to you.
What we hold. We hold business contact details only:
We target corporate contacts at organisations, not consumers. We do not knowingly build campaigns around personal email addresses, and we do not target sole traders or individuals in their personal capacity.
Where it came from. We source contact details from publicly available business sources, such as company websites, published job adverts, professional and company profiles, and public registers, and from third-party business data providers who state that they collect data lawfully. We do not buy consumer lists.
Our lawful basis. We rely on legitimate interests: our interest, or our client's interest, in offering relevant business services to organisations likely to need them. We have carried out and documented a Legitimate Interests Assessment for this activity, and we will provide a summary of it on request. We balance that interest against your rights, which is why we limit ourselves to work contact details, keep volumes low, and stop immediately when asked.
Marketing rules we follow. Under the Privacy and Electronic Communications Regulations (PECR), marketing email to corporate subscribers does not require prior consent, but it does require honesty. So, in every email we send:
How to stop us contacting you. Reply to any email and say stop, or email archie@agoutbound.co.uk. We action opt-outs as soon as we receive them, without asking questions and without a further email.
When you opt out, we add your details to a suppression list so that no future campaign reaches you. That suppression record is the one thing we keep indefinitely, because deleting it entirely would mean we could source your details again and contact you by mistake. We keep the minimum needed to recognise and exclude you, and we do not use it for any other purpose.
Who is responsible for your data. Where we source and send on our own behalf, AG Outbound is the controller. Where we run a campaign for a client, AG Outbound and that client are each controllers for their own part of the activity: we are responsible for how the list is built and how the sending is carried out, and the client becomes responsible for your information once we hand your reply to them. The client is named in the email you received, and you can ask us who they are at any time.
How long we keep campaign data. We keep prospect data only for as long as the campaign it belongs to is active, and for a short period afterwards for reporting. Where a campaign was run for a client, we delete or return the campaign data at the end of our engagement, apart from the suppression records described above.
We use the information in Section 3 to:
We use the information in Section 4 to build and run outbound campaigns, to triage replies, and to maintain suppression lists.
We do not sell personal information, and we do not share campaign data between clients.
We use your information because it is necessary to:
Where we need your consent, we will ask for it clearly. You can withdraw consent at any time by contacting us at archie@agoutbound.co.uk.
We share information only where needed to run our business or deliver services. This includes:
Where providers process data outside the UK, we take reasonable steps to ensure appropriate safeguards are in place, including the use of providers that comply with UK GDPR transfer requirements.
We keep enquiry information for as long as needed to respond to you and manage any potential project.
If you become a client, we may keep relevant project, contract and invoice records for up to 6 years after the end of our working relationship, where required for legal, tax or accounting purposes.
Campaign and suppression data is kept as described in Section 4. We may delete information sooner where it is no longer needed.
Depending on the circumstances, you may have the right to:
To make a request, email archie@agoutbound.co.uk. We respond within one month.
AG Outbound uses essential cookies to help the website function correctly.
We also use Google Analytics, loaded through Google Tag Manager, to measure how the website is used. We do not use advertising cookies or cross-site behavioural advertising. If this changes, we will update this policy and provide an appropriate cookie notice or consent option.
Our campaign emails do not carry open-tracking pixels or click-tracking links. We measure a campaign by the replies it produces, not by whether a message was opened. If a campaign we run for you would involve any tracking, we will agree it with you in writing first and update this policy.
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
No internet service is completely secure, so we cannot guarantee absolute security.
Please contact us first at archie@agoutbound.co.uk if you have a concern about how we use your information.
You also have the right to complain to the Information Commissioner's Office:
We may update this Privacy Policy from time to time. The latest version will always appear on agoutbound.co.uk with the updated date shown at the top.