Outbound for recruitment agencies

I build and run your cold email outreach to employers in your patch. From the lead list to the emails and replies, you work directly with me.

Currently building with one recruitment agency. Looking for one more.

No lock-in · 30 days’ notice

See how I build and run your outbound, from the first list to the replies.

Built and run byArchie George
Building outbound forMKA Recruitment
ICO registeredZC178490
The problem

Business development is the job that never gets done

Every agency owner recognises at least three of these.

01

Billing beats prospecting

An hour on a live role pays this month; an hour of cold outreach might pay in three. Outbound loses that argument every single week.

02

One PSL review from a bad year

When your biggest client re-tenders, the pipeline you need is the one nobody built last quarter.

03

The people who sign off won’t take a cold call

HR directors and hiring managers are the hardest desks in the building to reach, and three agencies are already on their speed dial.

04

Your database ages faster than you can clean it

Contacts move roles constantly in this market. A list that was accurate last year is quietly wrecking your deliverability now.

This changes by desk

  • Perm & contingent
  • Temp & contract
  • Executive search
  • Niche & technical

Who we target, and what the emails say, changes with the desk you are filling. We decide that before a single line is written.

The numbers behind this — REC, ONS and APSCo data, sourced

The arithmetic

What is that gap actually worth?

Two numbers you already know. The maths is yours, not mine.

£1,000£30,000
112

One placement with each is worth

£8,000 × 5 =

£40,000

Your numbers, your arithmetic

Deliberately conservative: one placement per client, per year. This is what the gap in your pipeline is worth to you. It is not a forecast, not a target, and not something I promise to deliver. What I do is book the conversations.

How it works

Five steps, done for you

You approve the list and the sequence before anything sends.

1

Targeting

Which employers, which titles, which patch. HR directors, heads of talent, hiring managers, or the MD if that is who signs off on agency spend.

Week 1
2

Verified lead list

Sourced, scored and checked before send, and verified wherever the mail server allows it. No bought lists, no scraped rubbish.

Weeks 1–2
3

Personalised sequence

Written in your voice, referencing something real about each employer: a live vacancy, a funding round, a new site opening.

Week 2
4

Compliant sending

Your sending domain is bought and warming from day one, kept apart from your real email. Lists are PECR-filtered, every email carries an opt-out, and the LIA is on file. With most self-serve tools, all of that is yours to sort.

From week 3
5

Qualified replies, handed over

Replies triaged and junk filtered, so only genuine hiring conversations reach you. We agree in writing what counts as qualified before launch. You book the call, win the brief and fill it.

From week 4
Compliance

Compliant from the first send

Recruitment gets more data-protection scrutiny than most sectors. This is handled before anything sends, not after someone complains.

ICO registration number

ZC178490

Registered with the Information Commissioner’s Office. Check it on the public register.

ICO

Registered data controller

On the public register, and checkable in about ten seconds.

PECR

Lists filtered before send

Filtered for UK PECR and UK GDPR. Corporate contacts only, never consumer data. Clear opt-out in every email, actioned the same day.

LIA

Legitimate Interest Assessment

An LIA is on file, and I will send you a copy. Worth asking any provider for theirs.

DNS

Isolated sending domain

Every campaign sends from a separate, warmed domain. Your real business email is never exposed.

Archie George, founder of AG Outbound
Why me

A specialist who answers

I’m Archie. I build the system, I write the emails, and I’m the one who replies. Essex and London based.

01

One client. Looking for one more.

I’m currently building MKA Recruitment’s outbound system for M&E and data centre staffing: sending infrastructure, lead lists, email sequences and a process for handling replies.

I’m early in building AG Outbound. There isn’t a published results case study yet, so I won’t dress this up as a proven system. I can walk you through the work and how it is being built.

I’m looking for one more recruitment agency to work with directly. You’ll deal with me: the person building the list, writing the emails and running the campaign.

02

Work directly with me

I build your campaign and handle your questions. Email me at archie@agoutbound.co.uk or book a call.

03

I write like a hiring manager talks

Your emails go out in the language your market uses: the job titles, the jargon, the way agency agreements actually get signed.

04

Built and run by me

I’m looking to add one more agency at this stage so I can stay close to the work. You speak to the same person who builds and runs your campaign, not an account manager passing messages on.

The realistic alternatives

Most agency owners weigh outbound against three other options. Here is the honest comparison.

Comparison AG Outbound Doing it in-house A large agency A cheap tool
Who writes your emails Me, in your voice, approved by you before anything sends. Whoever has a spare afternoon between briefs — usually you. A junior copywriter splitting time across many accounts. An AI template thousands of other senders are using.
Which domain it sends from A separate, warmed domain. Your real one is never exposed. Your live business domain, the one your clients email. Often a shared sending pool you don’t control. Yours, usually unwarmed, from day one.
Compliance paperwork ICO registered ZC178490. LIA on file, lists PECR-filtered. Rarely documented until a client asks to see it. Usually in place. Worth asking to see the LIA. Explicitly your responsibility, not theirs.
Who you speak to Me. The person who built it and writes it. You, on top of everything you are already doing. An account manager, not the person running your campaign. A help centre and a ticket number.
Questions

The questions every agency owner asks

Will you contact companies I already work with?

No. Your PSL, your live clients and any name you give me go on a suppression list before the first message sends.

Will you run this for my competitors?

I keep my client list deliberately small, and I won’t run outbound for two agencies chasing the same roles in the same region. While we work together, that lane is yours.

What counts as a qualified lead?

We agree the definition in writing before launch: right employer, right decision-maker on hiring, genuine interest in a conversation about resourcing. If a reply doesn’t meet the bar, it doesn’t reach you.

Do you guarantee placements?

No, and be wary of anyone who does. I run your outbound and hand you qualified replies from employers who have shown a real need and invited a next step. Booking the call, winning the brief and making the placement are yours. I don’t guarantee a number of replies or placements.

How quickly will I see replies?

Your sending domain is bought and warming from day one, alongside the targeting and the list build. That takes two to three weeks, and rushing it is how you end up in spam. Sending starts once the domain is warm, usually week three, and replies follow as the sequence runs.

Am I locked in?

No. Setup, then monthly, and you can walk away with 30 days’ notice. A deliberately small client list only works if everyone on it wants to stay.

Enquiry

Not ready for a call? Send me the short version

Four fields. I read every one myself and reply the same working day.

No newsletter, no sequence. One reply, from me.

Deliberately few clients

Could your agency be the next one?

If you run a recruitment agency, book a call with me. We’ll talk about your patch, the employers you want to reach and whether working together makes sense. I’ll show you what I’m building and what the first month would involve.

  • No lock-in
  • 30 days’ notice
  • You approve every sequence
Book a call